Apple AI Director on driverless car technology
How close are we to autonomous driving?
by Abi Moses on 18th December, 2017
The worlds of technology and travel have well and truly collided, with the last few years seeing some of the biggest, global companies turn their focuses to driverless car projects. From Google and Uber to Lyft as well as many small start-ups, it seems we are all utterly fascinated with autonomous vehicles.
Initially, we all expected Apple to lord this space, awaiting Apple to launch a full driverless car that would get us from A to B. However, in recent years. Apple have changed things up, striving to becoming the world leader in driverless car technology as opposed to full vehicle manufacturers.
At an event that took place of Friday, Apple’s director of artificial intelligence, Ruslan Salakhutdinov, showed an audience Apple’s progress in autonomous tech; a presentation that impressed attendees. Having been rather quiet about updates until now, Apple told how their AI products capture images from cameras and sensors to create an improved understanding of a car's environment. Other innovations included a demonstration of how Apple tech can identify the drivable parts of a road as well as pedestrians; something that is thought to be a hug step forward for the industry.
So, why has Apple become an open book? Well, with AI and driverless technology still very much in its infancy, there is only a small pool of professionals that boast the skills to take such projects to new levels. By being more open about what they are working on, Apple can conjure up excitement whilst enhancing their recruitment strategy in this niche area.
Once Apple is able to hire more engineers, and once it finally has a proper product, it’s likely the company will then begin to sell and license its software to OEMs. In the same way that laptops and computers of different brands may say ‘Intel inside’, it’s possible that driverless cars in the future could be ‘powered by Apple tech.’
Let us know what you think, how close are we to driverless cars here in the UK?